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  <!-- ── HOMEPAGE ── -->
  <url>
    <loc>https://www.shapeexec.com.au/</loc>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- ── MANDATES ── -->
  <url>
    <loc>https://www.shapeexec.com.au/mandates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/ceo-managing-director-apac</loc>
    <lastmod>2026-05-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/interim-ceo-australia</loc>
    <lastmod>2026-05-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/operating-partner</loc>
    <lastmod>2026-05-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/focused-mandate</loc>
    <lastmod>2026-05-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- ── PRIVATE EQUITY & BOARDS ── -->
  <url>
    <loc>https://www.shapeexec.com.au/pe-diligence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/post-acquisition-integration-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/first-90-days-value-creation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/investment-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/boards-value-creation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/operational-due-diligence-readiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/transaction-readiness-assessment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- ── FOUNDERS & SELL-SIDE ── -->
  <url>
    <loc>https://www.shapeexec.com.au/before-you-say-yes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/exit-readiness-ebitda-valuation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/how-to-maximise-business-value-before-selling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/how-to-know-if-you-are-getting-a-fair-price</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/what-to-fix-before-selling-a-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/founder-language-vs-buyer-language</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/why-good-businesses-underperform-in-transactions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/why-buyers-retrade-deals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/why-transactions-stall-during-diligence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/what-buyers-look-for-in-management-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- ── PERFORMANCE ENGINE ── -->
  <url>
    <loc>https://www.shapeexec.com.au/commercial-engine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/profit-working-capital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/pricing-discipline-margin-improvement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/pipeline-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/branch-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/execution-cadence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/erp-analytics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/why-operations-drive-valuation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/revenue-quality-vs-revenue-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/cash-flow-vs-ebitda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/why-ebitda-doesnt-convert-to-cash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/pricing-governance-and-enterprise-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/pricing-discipline-vs-pricing-power</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/forecasting-vs-visibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/why-operational-visibility-drives-enterprise-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/inventory-complexity-and-cash-flow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/customer-concentration-vs-customer-quality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- ── TOOLS & DIAGNOSTICS ── -->
  <url>
    <loc>https://www.shapeexec.com.au/start-here</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/diagnostic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/client-value-leakage-diagnostic</loc>
    <lastmod>2026-05-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/pricing-margin-calculator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/pricing-leakage-calculator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/working-capital-improvement-calculator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/network-expansion-engine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- ── RESULTS & INSIGHTS ── -->
  <url>
    <loc>https://www.shapeexec.com.au/track-record</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/testimonials</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/industries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/articles</loc>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- ── UTILITY ── -->
  <url>
    <loc>https://www.shapeexec.com.au/contact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/privacy-policy</loc>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.shapeexec.com.au/terms</loc>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

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