Part of Value Creation Diagnostics
EBITDAPricingDashboard
Value Creation Diagnostic — 3 of 3

Cash Conversion
Diagnostic

EBITDA can grow while cash deteriorates. Working capital trapped in debtors, inventory and supplier terms quietly funds your customers — not your growth. This diagnostic quantifies how much cash is being absorbed and where.

Built from 25 years of P&L leadership across industrial, manufacturing, distribution and PE-backed businesses where cash underperformed EBITDA by a sustained margin.

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The Problem

Most businesses don't have a profit problem.
They have a cash discipline problem.

Cash trapped in debtors, inventory and weak supplier terms quietly funds your customers — not your growth. EBITDA looks acceptable on paper but cash never arrives. The business is profitable on the income statement and cash-constrained in reality.

This diagnostic identifies the precise working capital levers that are absorbing cash — and quantifies the enterprise value impact of releasing them.

Where Cash Is Absorbed

Three working capital traps.

01

Debtors & Receivables

Days sales outstanding above industry benchmarks means the business is providing interest-free credit to customers. Each day of debtor improvement on a $50M revenue business releases ~$137K in cash.

02

Inventory Positioning

Excess inventory funded by the business — driven by poor demand translation, supplier minimums or service level anxiety — absorbs significant working capital without generating return.

03

Payables & Supplier Terms

Payables days below industry benchmarks mean the business is voluntarily subsidising its supply chain. Structured supplier payment terms can release significant cash without cost.

Cash Conversion Diagnostic

Quantify the working capital gap.

Inputs
Output
EBITDA ($M)
Debtor Release ($M)
Bringing DSO to benchmark
Inventory Release ($M)
Bringing days to benchmark
Total WC Release ($M)
Combined opportunity
Cash Conversion (%)
Cash as % of EBITDA
EV Impact ($M)
WC release at stated multiple
Interpretation

Cash conversion is a management system,
not a finance problem.

Working capital discipline requires operational management, not accounting adjustment. Debtor days are a function of credit policy and collections behaviour. Inventory days are driven by demand forecasting and supplier management. Both require operating accountability, not treasury activity.

Strong conversion (>80%): Working capital is well managed. Cash closely tracks EBITDA. Focus improvement on EBITDA rather than conversion.
Moderate conversion (60–80%): One or two levers — typically debtors or inventory — are above benchmark. Significant cash release available.
Poor conversion (<60%): Working capital is absorbing a substantial portion of EBITDA. Operating intervention at the process and accountability level is required.
What to Do Next

Follow the cash.

If EBITDA is not tracking to planEBITDA Bridge Reality Check →If margin may be leakingPricing Architecture Diagnostic →If multiple pressures existValue Creation Dashboard →
Next Step

Cash trapped in working capital
is value that is not compounding.

The diagnostic identifies where the cash is. The mandate determines how it gets released — and how fast.

Discuss a Mandate

What Is Cash Conversion Rate?

Cash conversion rate measures the proportion of EBITDA that translates into free cash flow. A cash conversion rate of 80% means that for every $1 of EBITDA generated, 80 cents reaches the bank. In well-managed industrial businesses, rates of 85–95% are achievable.

Working Capital Benchmarks for Industrial Businesses

Debtor days in industrial distribution typically range from 38 to 58 days, with top-quartile performers achieving 35–42 days. Inventory days vary by sector — from 28 days in high-velocity distribution to 90+ days in industrial manufacturing.